Some crops are considered ‘high value’ as their return per megalitre is high. Is rice a high value crop?
A. Whilst there are enterprises with higher gross margins per megalitre than rice, we cannot look past the fact that the rice industry is vertically integrated. This means that the grower receives a return from the product sold on our supermarket shelves. It also means they own the industry from paddock to plate, as they are the shareholders of the SunRice brand. A value-added SunRice eXpress 3 Minute Rice Cup for example returns around $6,000 per megalitre – certainly a high value product.
