Social Media Sales and the Retail Industry: Will Free Virtual Prom Site Help Mens Wearhouse Boost Its Brand With Tween, Teen, and Millennial Consumers?
Social Media Sales and the Retail Industry: Will Free Virtual Prom Site Help Mens Wearhouse Boost Its Brand With Tween, Teen, and Millennial Consumers? Wednesday April 29, 2009 The retail industry continues to look for ways to effectively infiltrate social media and capture the attention of milleninial consumers who seem to be impervious to traditional internet advertising. Rather than invade existing social media sites, Mens Wearhouse has created its own, which it hopes will draw in lots of teen and tween friends, create buzz, motivate sharing, boost its brand, and somehow make sales in the process. Mens Wearhouse saw its apparel sales plummet, while its tux rental revenues rose in 2008. To capitalize on that trend, just in time for the peak prom rental season, t
Social Media Sales and the Retail Industry: Will Free Virtual Prom Site Help Mens Wearhouse Boost Its Brand With Tween, Teen, and Millennial Consumers? Wednesday April 29, 2009 #spacer{clear:left}#abc #sidebar{margin-top:1.5em}zSB(3,3)The retail industry continues to look for ways to effectively infiltrate social media and capture the attention of milleninial consumers who seem to be impervious to traditional internet advertising. Rather than invade existing social media sites, Mens Wearhouse has created its own, which it hopes will draw in lots of teen and tween friends, create buzz, motivate sharing, boost its brand, and somehow make sales in the process. Mens Wearhouse saw its apparel sales plummet, while its tux rental revenues rose in 2008. To capitalize on t
