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Social Marketing Tips – How Do I Create a Social Marketing Plan?

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Social Marketing Tips – How Do I Create a Social Marketing Plan?

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Karen Kramer

When adding Social Media to your marketing plan, remember to target your "market". For instance, if you are in the market of selling to dog owners, building a social media presence on DogSpace.com would serve your interest far better than MySpace.com.

A good marketing plan should start small and build over time.

  • Choose 3-4 smaller sites
  • Build an interesting detailed profile
  • Actively take part
  • Ask questions, answer questions and share stories.
  • Review the profiles of the most active users on the site.
  • Post to the site several times a week for the first month
  • Once you have built a group of followers, add more sites

To find a list of sites in your market, go to Google.com and type in "your market" + Social media site.

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Creating a social marketing plan is easy if you know how a social network operates. There are some things to remember when creating a plan for your business. 1. Look at how others use these social marketing plans in their own business See how they create profiles and how they do business with these social marketing networks. Learning by example is the best way to develop a plan of action. 2. Remember the rules of using a social network This cannot be stated enough. If you know how to use a social network and what their rules are, then you will be able to develop a plan for using these networks to your advantage. 3. Learn the ins and outs of the social network that you are a part of By knowing the inner workings of using such a network, you are sure to be able to come up with a social marketing plan that will work for you. 4. Become an active part of the social network Really get to know people on this network. The more people that you know, then the better your social marketing plan wi

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