So, why is LOCO Different?
The LOCO brand is unique in the market. The founders are runners who are interested in making great lightweight, essential running shoes. We are committed to making a difference by supporting runners, running clubs, race directors and school running teams. Our commitment is more than words; it is integral to our approach: • LOCO shoes are for runners, by runners – we are YOU! • We make running shoes based on fit, feel and functionality, not fashion. • LOCO models will be available in the same essential design for 5 years or longer. • LOCO is commited to the running community. We are committed to giving back to the running community. LOCO supports the running community in spirit and with specific programs aimed at giving back to the sport. We support local school teams, work directly with local running clubs and work with Race Directors who are affiliated with running-related non-profit entities What LOCO is not: • We are not a fashion brand, churning out a never-ending array of shoes l