So, What Is Internet Reputation Management All About?
Internet reputation management is a methodology that assists companies in the capture, comprehension and acting on of negative web-based conversations, discussions and publications associated with their business, services, products or brand that have occupied places on the web space. It is about curbing the negatives about the company by heightening the search engine visibility of the positives and taking other proactive measures. It is also about ensuring that public opinion is in the companys favor and that it enjoys a positive brand image. Popularly Used Techniques Some common techniques employed for internet reputation management are: The use of Google alerts and personalized RSS feeders to monitor how the companys brand name is being spoken about online. The use of superior tools to look for popular keywords; and the optimization of web content, website design and meta tags. Creation of optimized articles, press releases, blogs and videos. The company can start a blog of its own.
