So, how are seasonal entries recorded?
Of the seasonal entries recorded, the vast majority were combined with a frequency, call letters or Station Name, making it very easy to credit the listening. Eighty-seven percent (87%) of the 2,017 Fall 2003 entries containing the word “Christmas,” “Xmas,” “Seasonal” or “Holiday” in the 681 diaries also contained an additional descriptor to clearly identify to which station the diarykeeper was listening. Very few of the 2,017 entries could not be credited to a station. You can see a breakout of the entries and their crediting in the chart above.
