So, Does Subliminal Messaging Really Work?
Way back in the 1950’s, a subliminal messaging advertising pioneer named James Vicary had a brainstorm. Working with his client, a movie theatre owner, Vicary spliced small bits of cellulose into the existing movie film. He added one here, then another further along the reel and yet another ever further into the movie. Each splice represented just one frame of the film. A single frame moves by much too quickly for the human eye to even catch it. Yet, in the movie theaters where James Vicary conducted his experiments, sales of that new beverage Coca-Cola shot up 18.1% and sales of popcorn popped by 57.7%! James Vicary was hailed by the theater owner as an advertising genius. And he was a genius, for James Vicary had discovered a secret of the human mind that’s still as valid today as it was in the 1950’s. When Vicary spliced those snippets of film into the movie reel, they weren’t blank. On each and every piece he had carefully printed the phrase… “EAT POPCORN” and “DRINK COKE” Now ma
