sms direct marketing : where can i get information on the legals regarding sms marketing?
As with most marketing campaigns, the Direct Marketing Association is a good starting point. Click here to visit their site. Other good legal resources include the DTI site. Click here to visit the DTI’s website. A useful page on this site is here. This page lists the methods by which consumers can opt out via the various preference services. A quote from the website is as follows : “New controls on SMS messages came into force in December 2003. The Regulations require SMS messages to be sent only with the prior consent of the subscriber, but with an exemption where the subscriber has already given his or her mobile telephone number direct to a company in the context of the purchase of a product or service. This opt-in protection will apply to individual, but not corporate subscribers. Complaints about apparent breaches of these regulations should be reported to the Information Commissioners Office (ICO) who can be contacted as follows: Telephone: 01625 845 700 E-Mail: mail@ico.gsi.gov
