Small Business Marketing – Squeeze Pages – What Are They and How Do You Use Them?
Ask most people in business what they want their website to do for them they’ll probably tell you it’s to bring them more leads, but not all websites are actually set up to do this. Let me explain. Imagine this, you’ve stumbled upon a nice little specialty store down a hidden back alley. You walk in, can’t quite find what you’re looking for and there are no assistants to help you, so you shrug your shoulders and you walk out again. The assistant who is in the stock room hears the door slam on your way out and rushes to see who’s there, but it’s too late – you’ve gone! – and the chances are you won’t come back. Another lost opportunity. Now imagine the same situation again. You’ve found that same store, you walk in and you’re immediately greeted by someone who says “you’re new here aren’t you? Tell you what – would you like a free gift with our compliments? Write down your details on this card and I’ll get you your free gift from behind the counter. Now you’re on our list, you’ll be the
