Since you are aware of the problems plaguing the industry, what is the way forward for Everest?
A. We want to create an ideal haven for sensible people with creative minds. We want to be able to take on the responsibility of solving clients problems. We may not have a big team, but certainly, we would want to be respected for our work. And the good part is that Mahesh, Aniruddha, Sourabh Mishra, Rajiv Rakshit and I all five of us share the same vision. In fact, the agency calls us the paanch pandav. And had this not happened, maybe I would not have been here. For us, the people at Everest are not just employees but people with dreams. We want to contribute to their growth. So, even if they were to move to another place, the experience gained at Everest would stand them in good stead. We have ensured that we give the right working environment at Everest. One of the major steps was doing away with the mindsets that create divisions in an agency. We stress on the fact that advertising business is about doing creative work. Skills of people may differ, but both servicing and creative
