Since the ERA had strong public support, why didn the ERA pass?
There are several theories as to why the ERA did not pass. The following are only a few. A. In 1972, and for the next seven years, 35 states quickly ratified the ERA. In the later years of the campaign, the states that failed to ratify were states where discrimination against women was more traditional and/or we needed “super” majority votes to pass an amendment, such as in Illinois. B. When it became apparent that a constitutional amendment that would guarantee equal treatment for women was gaining momentum and popular support, major business and insurance interests and those entities that benefit the most economically from sex discrimination lobbied against it using their megadollars and influence. C. Any major movement for social change takes decades, to become a reality. The campaign to ratify ERA was such a movement. The time limit imposed by Congress was a strategy to defeat the ERA.
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