Since most Delftware is traditional Blue and White, why isn it more popular?
The market for traditional Delftware began to collapse around 1980, and since then many factories have shrunk or closed. Tichelaar Makkum cut its staff in half within two years and De Porceleyne Fles now has half the painters it had in the early 1970s. There were over thirty Delftware manufacturers in the Gouda area in 1984; in 1997, there were fewer than ten. Tourism has been a double-edged sword for Delftware. Tourism fueled a large growth in the post-war Delftware industry, but tourism has also led to an attitude, particularly in the Netherlands and Europe, that Delftware is just low quality blue & white kitsch for tourists. Traditional Dutch tiles have not suffered as much as the decorated pottery, probably because tiles have a more immediate use and importance for interior decorators. The market for Delftware has shifted away from the Dutch and Europeans, many of whom have lost interest in the traditional forms and decorations and are attracted to contemporary ceramics. Contempora
