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Since I am ultimately responsible for setting page reading times, what are “normal” values?

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Since I am ultimately responsible for setting page reading times, what are “normal” values?

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If you have some traffic history and have access to access log analysis software, you may be able to extract exact information about how much time your visitors spend on different pages of your site. Or, you may be lucky enough to have specific user interface feedback from observations and/or prototypes. Usually though, you, as the test definer, get to make the decisions about how long a simulated visitor stays each page. You will need to juggle factors like the impact of visual design, the amount of text on a page, the complexity (and attractiveness) of the displayed graphical images, function of a page (placeholder, navigation, query definition, information response/display) and compute the times. Some rules of thumb from the StressMy.com staff: • People comfortable with an application rarely spend more that a few seconds on pages associated with navigation. • New visitors to a site will take longer to read and process a page than returning viewers. Adjust the read times to reflect t

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