Sin #2: The plan is far too slick (e.g., it is bound like a book, is printed on shiny paper, and uses flashy graphics). This leads investors to think: “What are they trying to hide behind all that glitter?
Sin #3: The executive summary is too long and rambling – it doesn’t get right to the point. This failure to be concise leads investors to think: “If they can’t describe their own idea and company succinctly, I don’t want to waste my time – and certainly not my money – on them.” Sin #4: It’s not clear where the product is in terms of development – does it exist or not? Can it be readily manufactured? If investors have to ask these questions, they may conclude: “I can’t tell whether this is real or just another pipedream; I’ll pass on this one.” Sin #5: No clear answer is provided to the question: “Why would anyone ever want to buy one?” Many entrepreneurs seem to assume that their new product or service is so wonderful that it will virtually sell itself. This kind of blind faith on the part of entrepreneurs leads investors to think: “How naive can you get? Even a machine that grew hair on the heads of bald men would need a marketing plan. These are truly amateurs.” Sin #6: It gives no c
Related Questions
- Sin #2: The plan is far too slick (e.g., it is bound like a book, is printed on shiny paper, and uses flashy graphics). This leads investors to think: "What are they trying to hide behind all that glitter?
- Can loose sheets printed on a computer be turned into a bound book?
- Why is the 2-Year Wealth-Luck Action Plan book not printed yet?
