Should usage of protein conditioners vary by type of hair, style of hair, length of hair?
For coarser hair, use more and leave on a bit longer, for it to penetrate. If hair is fine, use less and for shorter periods to keep hair from feeling limp due to being weighed down. For styles which require heavy use of styling products, make sure hair is deep-cleansed and use more conditioner to penetrate and retain strength prior to styling. For more natural styles, less frequent conditioning is preferred; however, ample product should be used to ensure proper coverage. For longer styles, make sure to apply conditioner to the ends first and work your way up the shaft, to ensure more product is distributed to the most needed areas.