should they outsource or insource their mobile B2B and B2C campaigns and data management?
Data management by the way isn’t just about buying lists from brokers. There’s more to it than that, particularly when outsourcing forms a major part of a campaign’s strategy. Understand the pros and cons There are advantages and disadvantages to both strategies. Quite often in the mobile space there is one third party or more working on a particular project with a client. But with mobile marketing dashboards, so long as you have staff with the right knowledge, skills and experience to manage a campaign, it is possible to devise campaigns that develop relationships and interact with customers in-house. The types of skills involved include data, team and customer management, creative design and thought-leadership, an ability to put best practice into action as a result of understanding the technology and its impact. Best practice particularly requires an understanding of legislation. Where a company doesn’t have the resource or the wherewithal to gain the most out of delivering mobile m
