Should the travel industry finally target this lucrative unowned market?
It’s funny how innovation in companies flows. Years a ago, when the web was young, lastminute.com rocked the travel world with its glamorous founders, well written quirky content and clever distribution power of distressed and interesting inventory. Since then they have remained a leading player and have done many exciting things. But not till now have they ever really grabbed my attention. Then they come up with their Topsee app. This just struck me as incredibly simple and very clever. A potential blue print on how the industry should invest to sell more products once its customers are on the road or at their destination. For those that don’t know it’s a mobile app for anyone who travels and knows what it’s like to be in a city where you know something fantastic is going on, but you seem to be surrounded by soulless, spiritless, overpriced tourist tat. The app can guide you in wonderful quirky ways to whatever you feel like doing. The most important thing is that it’s SO SIMPLE…no te
