Should the rates offered in the STARnet program be marked up and packaged?
Yes, net rates at participating Hotels must be marked up and be sold as part of a Travel Packages. If Company is acting as a Receptive Wholesaler, then they may provide Package Room Rates to its non-retail customers via a non-consumer facing website or through traditional off line wholesale channels so long as: (i) the posted rate reflects a markup from the net F.I.T. wholesale rate; and (ii) Company discloses to the non-retail customer that (a) the purchaser of the Package Room Rate may not market the Package Room Rate unbundled from a Travel Package and (b) should the Package Room Rate be unbundled from a Travel Package (in violation of the STARnet Terms and conditions, the Package Room Rate must be marked up so as to not violate Starwood’s Best Rate Guarantee policy.
