Should the proposed work be tailored to a gallery stand or a public space?
Although the proposed work may utilize the format of a gallery stand, the aim of the Cartier Award is to encourage artists to consider the specific context of Frieze Art Fair and its public zones: the public thoroughfares, the auditorium, the cinema as well as the surrounding park and off site venues. Bespoke space can be made available for the project within the fair but this should not follow the format of a gallery stand.