Should the hospitality industry play a greater role in promoting tourism overseas?
Yes. Huge numbers of overseas visitors come to Britain and they just go to London, Bath and Stratford. There is a lot more to Britain than that. We need to hold consultations face-to-face with whoever will listen. That is the first step. Ken Hunt, owner, Combe House at Gittisham, Honiton, Devon I am sure we can always do more. Most of our overseas visitors come to us through websites we are involved in. We still have the same number of Americans coming over, they just have less money to spend. Geoffrey Dunford, manager, Kennard hotel, Bath This year, the sector has made a significant contribution to VisitBritain’s current European campaign, promoting short breaks to Britain’s cities, and played a major role in the £1.5m summer promotion to increase visits from the USA.Article continues below ‘); //–> By developing joined-up campaigns across the industry, we optimise marketing effectiveness. We are keen to see the hospitality sector continue to be well represented in this activity. Ken
