Should The Business Be Called MLM or Network Marketing or Direct Sales?
By Edward Ludbrook Its alway good to have the latest facts and analysis on the industry to give you a feel of the big picture! Understanding your industry builds understanding and confidence. Rather than bury you with facts and analysis [my speciality], I’ll give it to you piece by piece over three emails. EVOLUTION HAS ARRIVED! PROOF of the EVOLUTION of this industry is captured in this one graph! This graph is the % of companies that use MLM plans or single level in USA from DSA 2007. What does it mean? Basically that MLM/Network Marketing = Direct Sales [and visa versa] There is always confusion over whether your business is ‘MLM’, ‘Network Marketing, Direct Sales, TEAM marketing etc etc. It does not matter amongst us insiders, YET it is very important in marketing or brand building. The fact is that 20 years ago, Single-level companies dominated direct sales and these companies hated the MLM companies. Also MLM companies thought the term ‘direct sales’ was uninspiring so they used
