Should Tata Motors Buy Jaguar and Land Rover?
Tata Motors, India’s largest car maker, has been in the news for the past month because of reports that it is interested in taking over Jaguar and Land Rover, two marquee brands that Ford Motor Company has put up for sale. The Tata Group made a huge acquisition last year when it acquired the Dutch company Corus for more than $12 billion, making Tata-Corus one of the world’s largest steelmakers — and some analysts believe that by pursuing Jaguar and Land Rover, the Tatas are trying to hit another home run. But does it make economic sense for Tata Motors to take over these two iconic brands from Ford? What could Tata Motors do for Jaguar and Land Rover that Ford could not do? India Knowledge@Wharton discussed these questions and more about India’s fast-growing car industry with Wharton’s John Paul MacDuffie, a management professor and co-director of the International Motor Vehicle Program. Knowledge@Wharton: Does it make economic sense for Tata Motors to take over Jaguar and Land Rover
