Should Successful Internet Marketers Get Into International Marketing?
Businesses approach international web marketing differently. It seems to depend on the primary business being a physical store, or online. Brick and mortar businesses with a website are very interested in international web marketing, almost right from the beginning. International exposure is one of the big calling cards for getting a business online. These businesses already have a marketing function within their company. They often realize they need international marketing. Most successful internet marketers do not seem to do any specific international web marketing. They already have international sales. Yet they do not try to develop these international sales further, through international web marketing. Some do limited offline marketing, through presentations and courses in different countries. Offline Business Companies with a primary business offline try to improve all sources of revenue. They also have traditional marketing strategies in place. A website with an international we
International Case Studies Businesses approach international web marketing differently. Based on my personal experience it depends on where your primary business is: • Brick and mortar businesses with a website are very interested in international web marketing, almost right from the beginning. International exposure is one of the big calling cards for getting a business online. These businesses already have a marketing role within their company. They often realize they need international marketing. • The successful internet marketers I know do not do any specific international web marketing. They already have international sales. Yet they do not try to develop these international sales further, through international web marketing. Some do limited off-line marketing, through presentations and courses in different countries. Companies with a primary business off-line try to improve all sources of revenue. They also have traditional marketing strategies in place. A website with an intern
