Should Publishers “Like” Facebook’s Open Graph?
By Shiv Singh, VP & Global Social Media Lead, Razorfish “If we can take these separate maps of the graph and pull them together then we can create a web that is more social, personalized and semantically aware.” -Mark Zuckerberg, CEO, Facebook Yesterday, Facebook announced that its “Like” button is going to appear on publishers’ sites all over the Internet. These buttons will populate a user’s profile in Facebook, linking back to the originating site while also providing Facebook with even more immensely valuable, real-time data about its consumers. Here’s an Ad Age story covering the announcement (which includes my perspective), and below is my deeper analysis of the announcement and what it means for marketers, publishers and agencies. What are the implications of the Facebook announcements? First and foremost this means that Facebook will gather a lot more information about its users. There’s nothing wrong with that as long as the privacy settings on Facebook are made more usable. A
