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Should panel vendors provide more information to buyers about potential sample integrity problems in online market research surveys?

April 26, 2017Buyers integrity market research panel potential problems sample vendors

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Should panel vendors provide more information to buyers about potential sample integrity problems in online market research surveys?

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Thanks, Chris and Ken. Yes, we do have some benchmarks Chris. We use extant data to develop quotas for surveys and then apply a variety of techniques to try to ensure that data are reliable. I often wonder the degree to which panel vendors are applying such controls and how much advice they should give to analysts like me or other clients about the integrity of the sample they provide. Here’s a page I put together with some info. on sample integrity in case you’re curious: http://researchsight.com/Survey_Integrity.html. The analysis could be applied to panel recruitment.