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Should NBC (GE) Use Google’s Ad Agency Business?

April 26, 2017AD agency Business GE google NBC

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Should NBC (GE) Use Google’s Ad Agency Business?

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Brian Steinberg wrote: Opening some ad inventory to Google’s system also gives NBC Universal access to second-by-second viewer data Google obtains via its relationship with EchoStar Communications’ Dish satellite-TV network. NBC Universal and Google intend to collaborate on custom marketing and research projects using Google’s TV-advertising initiative. Source: http://adage.com/mediaworks/article?a… So the basic question is: Should Google be selling advertisers to (and tracking viewers of) NBCU?