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Should my Facebook marketing campaign use a Facebook fan page, a group, or a profile?

April 26, 2017Campaign Facebook fan group Marketing page profile

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Should my Facebook marketing campaign use a Facebook fan page, a group, or a profile?

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• Facebook does not allow “fake” profiles; that is what Facebook fan pages are for. Facebook will kick you off its website if it finds out your profile is fake. You can use a profile if you use it as an author or other real person but not if the title of your profile is the title of your book. • Facebook groups are OK but they are becoming a thing of the past. They don’t have the same options or visibility as Facebook fan pages. • Facebook fan pages are the go-to. They offer the same functionality as profiles but with business-related application options.