Should marketers worry about web browsers that block advertising?
The article presents various opinions on whether web browsers that obstruct advertisements is a cause for concern among marketers. Chief executive of LBi Ewen Sturgeon says that it would probably cause problems for web publishers but not for marketers. Forrester Research’s principal analyst Rebecca Jennings mentions that it might cause more of an inconvenience to the browser rather than the marketer so she does not see it as a threat.
