Should marketeers use emotional or rational appeal in promoting their products?
In the first place I don’t want to advise marketeers because they are parasites who manipulate potential consumers Publicity approaches don’t serve the people well. I say that because the sum total of their activities consist of brain washing,, materialism manipulation and the creation, of stereotyped thinking,and exploitation, thereby increasing the price of goods to consumers. However, since you are asking the question I will try to answer it. I think that the most effective marketing strategies are to use a combination of both approaches. Some people respond more to emotional approaches, whilst other respond to rational appeals. I would venture to say that a majority of people respond most to a combination of these approaches.
