Should large companies maintain high ethical standards?
When you walk into a local store – not one of the big chains but, a store established by someone who lives and works in the community, it is usually a store that relies on word of mouth advertising, not TV, radio, newspaper and billboard ads. The kind of place your friend sends you. For them, ethics is a big element in their working philosophy. Relying on word-of-mouth advertising requires a business person to ensure high customer satisfaction and a great part of this is how they deal with problems in an ethical manner.
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