Should it be the responsibility of associations or brokers to lead REALTORS toward becoming more technosavvy?
Brokers and associations need to function as a partnership to lead the profession toward becoming more technosavvy. At HAR, we don’t see technology as a responsibility but rather as an opportunity. When we surveyed our 10,000 members, we found that their No. 1 perception about us was “HAR is technologically advanced.” We can’t lead REALTORS toward advanced technology if we aren’t already there ourselves. What’s the new role of the REALTOR in today’s digital transaction? Surviving, thriving, evolving REALTORS are those who recognize that their value lies in their ability to apply years of experience, schooling, and knowledge to each transaction. These emerging professionals embrace technology and all the possibilities of the Internet. They use those tools to empower consumers with an increasing amount of information and then they help them process, analyze, and apply that data to their own situations. Have your high-tech member services strengthened your organization? Yes, I’m very prou
