Should I focus my Chinese SEO efforts on Baidu or Google China?
Baidu currently has about two thirds of the search market in China while Google has only 20-something percent. That being said, Google’s users tend to have higher incomes and be more focused on searching for something of value. An unknown portion of Baidu’s search traffic comes from users searching for music. This portion is expected to be significant and possibly even the main reason that Baidu has a greater market share than Google. Luckily, a lot of the work that goes into Chinese SEO will be applicable to both Google and Baidu.
