Should I concentrate on search engine optimisation or pay per click?
In our opinion, there are a number of simple seo steps you can take to make your web site attractive to search engines. At a minimum, you should aim to rank on the first page when people search on your company name or for a generic service using a geographically qualified search term (e.g. Internet Marketing Oxford). These techniques are well documented in guides you can find in any high street bookstore and are easily applied by web site copy writers and designers. But if you are serious about marketing your business on the internet, especially if your web site is a primary source of sales and leads, we believe you should focus your resources on pay per click rather than search engine optimisation. Pay per click is the only guaranteed method for getting listed on the first page of Google and other search engines. It gives you a high level of control over how your marketing message is presented, as you choose the keywords, the ad text and the precise page the visitor sees when they cli
