Should fashion retailers add customer reviews on their websites?
If you want to add user-generated reviews to product pages but don’t have the time to moderate the content, PowerReviews can handle that task for you as an additional service. A PowerReviews moderator reads each customer-submitted product review and screens it for inflammatory and non-product-related content. This saves retailers time and also ensures quality user-generated content. Other features include: Review Snapshot: an at-a-glance review summary that streamlines the research process for consumers. Verified Buyer: a feature that builds consumer confidence with more credible reviews. SEO Mini-site: a search-engine optimized version of the reviews that drives a significant increase in natural search traffic to a retailer’s site. Affinity Views: lets consumers find reviews from people just like them.