Should email marketers worry about social media taking over online communication?
Steve Adams: Email marketers should not worry about social media taking over online communications; in fact, it’s great news for businesses of all sizes. Small businesses, especially, benefit from having more channels for communicating their messages directly to targeted audiences. The key is to integrate your online marketing, and email marketing should play a central role. Email’s cost effectiveness and ROI can’t be beat, and it’s one of the best ways for businesses to stay in touch with customers and build long-lasting and profitable relationships. Social media tools like blogs and Twitter can also play an important role in a business’s marketing strategies. There is no reason for any business to have to choose one over the other. The most effective marketing programs use an integrated approach and provide customers with choices. Chris Crum: Do you think email marketing is going to shift toward a more social experience as inboxes (like yahoo/gmail) start incorporating more socialfea
