Should eBusiness Owners Optimize In-House or Outsource?
SEO is frequently handled in-house but this may not be your best option because most Web sites are not optimized properly despite in-house efforts. This isn’t surprising because SEO requires a considerable investment in personnel and technology to do the job right. CyberAtlas reported that eBusiness spends less than 1 percent of its marketing budget on SEO, even though this marketing strategy provides excellent ROI. This suggests that eBusiness could pay for the cost of outsourcing from the increased sales and profits resulting from professional search engine optimization.
