Should Cranfield be earning more respect as a B-school?
I think we are. One of the difficulties for the non-American business schools is that the major schools in the states started a lot earlier than we did. Cranfield was one of the first schools in Britain to offer an MBA, but we’ve still only been at it since the mid-1960s. We have made a lot of progress. We’re extremely well respected in certain parts of the world, such as Australia, the Middle East, China, and Europe. The next major area for us to gain more visibility is the U.S. We’re working on that. Q: How would you compare the management style taught at Cranfield vs. what’s taught in U.S. B-schools? A: Our courses are more vocational. We’re very much concerned with teaching students how to manage. At a lot of American business schools, they teach people about management. Their students often don’t have a lot of experience in what the management task involves. We start with the given that our students know how to manage, and concentrate on the skills that they’ll need to hit the gro
