Should companies register aka “squat” user names?
Great question from Tom in comment 5. Companies should register their main company and or product name, but they should not register all the variations of their name. Registering the most common name like “‘Hitachi” makes sense as this is one of the first places users will look and it will also score high in search engine results. Brands should not register all the variations as they won’t be able to register all the different varieties. I know that Twitter themselves have ‘locked’ variations for brands that have requested, but I don’t know if this is a common service. Expect Twitter to offer name registration services for brands, similar to GoDaddy for urls.
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- Should companies register aka "squat" user names?
