Should companies host a customer dialogue forum or wiki where anyone can add their views?
A wiki that is available to participants via a log on control provides a valuable dialogue mechanism for customer dialogue. Log on control ensures that those who choose to participate are willing to provide an identity and are interested in constructive dialogue. Structuring the wiki with specific topics and domain areas provide a many to many way to converse around topics the company has interest in obtaining feedback around. Giving users the ability to create discussion forums related to the company opens up the customer view that many companies try very hard to gather from exhaustive surveys and customer visits. Mengembalikan Jati Diri Bangsa This mechanism provides a real time capture of topics that customers are interested in. A customer dialogue wiki also opens up the channel to customer to customer communication related to a companies products and solutions and also provides a birds of a feather community to customers who are sharing the same problems or adopting innovative ways
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