Should businesses look to one source for information or buy from several sources, e.g., ZoomInfo & D&B?
It depends on your needs. If you need information on companies outside the English speaking world, or detailed financial information then we recommend working with another supplier alongside Zoominfo. Many of ZoomInfo customers depend solely on our products and services. Others complement ZoomInfo data with the use of social media tools for individual networking or leverage databases such as D&B for its in-depth financial data. ZoomInfo is also fully integrated with SalesForce. Users of Salesforce can leverage ZoomInfo’s advanced search capabilities from within Salesforce to find and de-dupe new leads, qualify prospects, and enhance and complete the data quality of their existing Salesforce information. Your press release states that ZoomInfo gives access to intelligence on the under-researched SMB space. Can you explain why these smaller companies are harder to get research on, and how your data is different from the other big list providers? According to the latest U.S. Census Bureau
