Should artists respond to charities requesting an art donation?
We believe you should support any benefit you feel strong passionately about. However, there are many more ”opportunities” to donate than make economic sense. And few provide an ideal opportunity to promote your work: • Rarely do artists receive anything for the work or framing in these events. • The work is often poorly presented and poorly lit. • The work seldom sells at gallery market prices, so it under-cuts the market that the artist and the gallery are trying to establish. • Publicity given by the charity is uneven and in many cases inadequate. • Often the promotional materials have already been printed and many of the artists are asked too late to be included. For better or worse, your work will be seen at these events by the public, your buyers/collectors, and gallery owners. Since the goal is for your work to be seen and appreciated, it is essential that effective publicity support the event, that your work appear in its best possible light, and that it sell for near or at i
