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Should advertisers consider bi-lingual advertising to reach Hispanic women?

April 26, 2017advertisers Advertising bi-lingual Hispanic REACH women

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Should advertisers consider bi-lingual advertising to reach Hispanic women?

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A. A larger percentage of Hispanic females prefer bi-lingual advertising to Spanish- or English-only advertising. Bi-lingual advertising edged out Spanish only by a factor of 38% for bi-lingual to 30% for Spanish-only, and was preferred by a factor of 38% for bi-lingual over 32% for English-only.