Should a Successful Small Business Pursue a B2C Business Strategy?
Over the past summer you worked for the owner of a garden supply business that has done very well for a number of years. He called you on the telephone recently since a business associate told him that he is missing a great opportunity by not creating a B2C approach to further expand his business. While promising to discuss the matter later in more detail you tell him that the three most important things that he must consider in considering a B2C approach are as follows. Identify and explain the three most important things. It needs to make sense in terms of the strategies of the business. B2C is much more than just creating a web page. Internal business processes need to be in place that are integrated to support the new web-related process. The two above factors can represent a major impact on how the business has been operated in the past and requires considerable computer-based systems knowledge and capabilities. Given the above three factors you may want to continue running your b
