Shall I buy the local Digesta light biscuits or the exported Digestive light biscuits?
Enjoying a snack is partially through its packaging and specially biscuits because they are not likely to be all eaten at once; I personally keep them in my bag for several days. Therefore, the Digestive package in a box is practical than a plastic wrap. The local digesta plastic wrap package seems to have been designed in the 60’s due to the bad choice of colours; pink background as well as low quality wrapping paper. Moreover, it has the word ‘digesta’ written all over it in a pattern and the worst combination of fonts have been chosen along with the basic colours indicating that this product is cheap regardless of the slogan that states how healthy it is. It is designed to fit those who are more concerned about the price rather than the quality. On the contrary, the Mcvities Digestive light has a good composition of warm red and creamy colours as well as an elaborate description about the biscuits; giving comfort and building trust with the consumer who feels that they are eating hi
