Seriously, isn’t Branding for Coke, Google and Apple?
In the global marketing sense, sure. Now, lessons can be learned and applied from these mega companies, but do you need to spend millions of dollars to fight for brand recognition and or awareness, of course not. All that said, Branding is important for “micro” companies in completely different aspects. For you its all about creating a comprehensive identity package that give your prospects the sense they are dealing with a reliable, trustworthy and professional company.
