Selling Insurance on the Internet – Can a Small Insurance Agency Website Compete?
We’ve all seen the TV ads offering great savings on car insurance online. Companies like Geico and Progressive pump millions of dollars into promotion of their auto insurance websites. Whether or not it’s a good thing to have the uneducated public buying car insurance without the advice of an insurance agent is a debate unto itself. The purpose of this article is to determine whether small, independent insurance agencies can compete with the “big boys” when it comes to buying insurance online. What the Public Doesn’t Know can Cost Them When the buying public surfs the internet looking for insurance savings, chances are they will do one of two things. First option, they may go to a known brand name, such as Safeco, Geico, or Progressive and obtain a price quote. Second option, they will search for a local insurance agency through their favorite search engine. Regardless of the promise of big savings, many consumers are more comfortable working with an insurance agent to guide their buyi
