Search Engine Marketing – Is Your Web Design Search Engine Friendly?
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Search engine spiders and human users see two different things when they visit a web page. It’s important to optimize your site for both audience, considering that without the search engines you’ll have very little traffic (and if your traffic doesn’t stay on your page there’s no point!). Below you’ll find tips for optimizing your site for both human and search engine traffic. 1. Take the “8-Second Test.” Ask someone who knows nothing about your business and has never seen your page to visit your webpage. Give them eight seconds (time them) to determine the purpose of the page. If your test subject can’t tell you what your page is about in eight seconds or less, it’s time to revamp the site to make its purpose more clear. Most search engine traffic won’t even give you eight seconds before making a judgment. If your site is confusing or unclear, visitors will simply click away. 2. Avoid using design elements that search engine spiders cannot read. Flash, graphic text, and images cannot
