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Sales, Specials and Discounts – marketing gimmicks?

April 26, 2017discounts gimmicks Marketing sales

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Sales, Specials and Discounts – marketing gimmicks?

1 Answer

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10 Posted

Remember, a “regular” price is 300% – 400% times the wholesale price and a sale price is 150% to 200% times the wholesale price. A retail jeweler could not offer huge discounts and remain in business without following the industry’s markup standards.