Safers already exist and are widely used. Why switch?
A. Safers cost 400% more than Red Tag. They’re so big and clumsy they take up valuable shelf space – space you could use for product. They swallow up space in the store room. They form unsightly plastic mountains behind the checkout. They take time to fill, meaning that retailers are paying people to put boxes inside other boxes instead of helping people buy. They also obscure the product, particularly when they get old and scratched, making it less attractive and more difficult to examine and generally reduce browsing to impulse buying.
