s of Franchising – Question 19 ARE THERE ANY CURRENT TRENDS IN FRANCHISING?
Among the most important trends in franchising today are the internationalization of franchising, the emergence of women and minorities in franchising, and the increased use of technology. All of these have profound and positive effects on franchising and make it an even more dynamic method of doing business today. International Franchising • Franchised businesses continue to grow in all corners of the world. Domestic franchisors in many countries are increasingly establishing franchises across borders. More than 400 U.S. franchise systems operate internationally. International franchising has been successful because consumers around the world recognize famous brands as symbols of quality, consistency, service, and value. • If you are considering the purchase of a franchise, you may want to not limit the scope of your search to franchisors in your home country. Increasingly, franchisors are seeking franchisees internationally, and a foreign-based franchisor may provide you with the fra
